Business calculator
Editor
Start with unit cost and the pricing question you want to answer, then layer in quantity, discount, and overhead for a more realistic gross-profit view.
The calculator keeps core pricing inputs visible by default and makes the difference between markup and margin explicit while you compare scenarios.
Pricing mode
Choose whether you want to price from a target markup, analyze an entered selling price, or solve for a target margin.
Pricing inputs
Enter the cost and quantity first, then provide the mode-specific pricing target or selling price you want to evaluate.
Markup uses cost as the denominator. Margin uses selling price as the denominator. A 60% markup on a $25 cost gives a $40 selling price and a 37.5% margin, so the two percentages are related but not interchangeable.
Optional adjustments
Use discount and fixed costs when you want a more realistic profit picture without changing the underlying markup definition.
Discount changes the realized selling price. Fixed costs reduce adjusted total profit, but they do not change the per-unit markup or margin percentages shown above.
Results
Selling price per unit
$40.00
Profit per unit
$15.00
Total profit
$1,500.00
Markup
60%
Implied margin
37.5%
Total revenue
$4,000.00
Total cost
$2,500.00
Adjusted total profit
$1,500.00
Revenue
$4,000.00
Total cost
$2,500.00
Gross profit
$1,500.00
| Metric | Value |
|---|---|
| Cost per unit | $25.00 |
| Required selling price per unit | $40.00 |
| Realized selling price per unit | $40.00 |
| Profit per unit | +$15.00 |
| Markup | +60% |
| Implied profit margin | +37.5% |
| Quantity | 100 |
| Total revenue | $4,000.00 |
| Total cost | $2,500.00 |
| Total profit | +$1,500.00 |
| Discount | 0% |
| Discount per unit | $0.00 |
| Fixed costs / overhead | $0.00 |
| Adjusted total profit | +$1,500.00 |
| Target markup | 60% |
How it works
A markup calculator helps you turn unit cost into a selling price and profit estimate. It is useful for product pricing, service pricing, and quick business planning when you want a clear answer without building a full financial model.
In the markup mode, selling price per unit is cost per unit multiplied by one plus the markup rate. With a $25 cost and 60% markup, the selling price is $40 and the profit per unit is $15 before any fixed costs.
Profit per unit is the realized selling price minus cost per unit. It shows the gross dollars kept from each sale before subtracting broader overhead like software, rent, salaries, or other fixed operating costs.
Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. Because they use different denominators, the two percentages are not the same. This calculator shows both side by side so the relationship stays clear.
Quantity scales the unit economics into a bigger business picture. The same profit per unit may look modest at one sale but meaningful across a larger quantity. That is why this calculator shows revenue, total cost, and total profit for the quantity you enter.
Discount lowers the realized selling price before margin and profit are calculated. Fixed costs reduce adjusted total profit without changing the core markup definition. Results are estimates based only on the values entered here and are not a full accounting statement.